APPLY ONLINE

The Pratt Library has an opening for a Director of Marketing and Communications.

The Director of Marketing and Communications is responsible for planning and implementing strategic marketing and communications that support the mission and vision of The Enoch Pratt Free Library. The Director will work with members of the internal team and external partners to plan and oversee all aspects of advertising, promotion and public relations activities including print, online, media, and direct mail.

Reporting to the Chief Executive Officer, the Director will work in close partnership with the CEO, to provide leadership, strategic vision and direction to a team of marketing and communication professionals while also being a key hands-on contributor. Additionally, this position will be responsible for presenting to groups throughout the State of Maryland and occasionally nationally about the work of the Library. Where appropriate, this position will coordinate with local community groups to have the CEO of the Library serve as a guest speaker for group meetings in the Library's efforts to reach a broader audience. The Director will have a proven track record of success and bring expertise in multi-channel platforms, with the ability to both manage and roll up their sleeves.

Department: Executive Office
Location:  400 Cathedral Street Baltimore, MD 21201
Salary: $121,000 to $187,000
Job Type: On-site Full-Time, Benefits Included

Summary of Duties:

The summary of duties listed below is not exhaustive. Additional duties are dependent upon the needs of the hiring department.

• Provides day to day management of the Library’s Marketing and Communications Team while working in close collaboration with the Programs Department, Author & Speaker Engagement Team and the Web Department among others to strengthen visibility and awareness of library programs and services, and convey their impact.

• Develops and implements marketing strategies to promote the mission of the Enoch Pratt Free Library while ensuring alignment with the overall strategic plan. 

• Directs and oversees social media strategy and content ensuring consistent brand messaging and visual identity across all communication channels. Looks for additional digital marketing opportunities.

• Maintains effective control of Marketing and Communications budgets and takes corrective action to ensure that achievement of objectives falls within designated budgets.

• Serves as the main point of contact for all media requests. Coordinates interviews with library staff for reporters.

• Facilitates photo and video shoots at all library locations.

• Regularly writes speeches for the Chief Executive Officer for internal and external events, programs & library publications. 

• Builds relationships with local, regional and national media.

• Coaches and advises the CEO on media interviews and drafts internal communications and messaging.

• Creates relationships with City and State partners to promote the library, its events and functions. Regularly attends professional events to meet colleagues and to promote library interests and programs.

• Sits on a sub-committee of the Board of Trustees and Directors and provides media staff services to members of the Board where appropriate.

• Employs traditional and non-traditional platforms and vehicles to establish an exciting and enduring local, national and international identity for the Library as a welcoming, inclusive and world-class cultural destination.

• Tracks and analyzes the effectiveness of marketing and communication efforts reporting on Key Performance Indicators (KPIs) making recommendations for improvement.

Minimum Qualifications:

• Bachelor's Degree from an accredited college or university.

• Five (5) years of marketing and public relations experience.

• Two (2) years of supervisory experience.

• Experience in producing persuasive and informative writing pieces.

• Experience preparing oral presentations.

Preferred Qualifications:

• Master’s degree in Marketing, Journalism, Communications, or a similar field.

• Experience at a public library.

• Project management experience.

• Experience with the Baltimore area media outlets and preferably have a network of local Baltimore contacts.

Required Knowledge Skills and Abilities:

• Computer skills, including working knowledge of Microsoft Office (Word, PowerPoint, and Excel).

• Excellent written and oral communication skills.

• Ability to handle multiple projects, meet deadlines, and prioritize work assignments.

• Ability to work as part of an organization-wide team involving multiple departments.

• Detail-oriented and understands all aspects of a comprehensive public relations plan.